What is in a name?

It was ECONET then VMOBILE now CELTEL.....What!? really is in a name?
ECONET prided itself as the first company "to offer GSM phones to Africa's largest and perhaps most neglected telecoms market", Nigeria in August 2001 but ever since then it seems every other network that started after them has more base stations and a larger customer base. To compound issues, people are confused, Should we call them ECONET, VMOBILE or even recently CELTEL, what is really happening?

The Chief Executive Officer of the CELTEL International group, the new owners of Vmobile Nigeria, Mr. Marten Pieters has however stated that Celtel is very prepared to take on the tasks ahead and its catch phrase is tariff crash. He's implied that despite the fact that a lot of people are using the GSM, most people have to pay through their noses to get the service. So, they intend to crash tariff. He also stated that despite the number of people using the GSM, many more people do not yet have the service available to them. He says they are very confident that they can maintain the quality of the network and also bring new ideas into Nigeria.

With all the expertise and Plans that Celtel has, Lets hope this will be the last time there will be a name change.

Comments

Anonymous said…
Hope Celtel will live it up. We are all fed up with the constant changing of names and we hope and pray that CELTEL stays. I like your idea for your blog, would like to read more from you...
7:42 PM
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